The Gap Test: How to Determine If You Should Simplify Your Business

simplifyGo for the gap — and do the opposite from the market leader before anyone else does.

Business strategy — especially when it involves case studies from business schools — is always written with the benefit of hindsight and often with a very broad brush. It’s like the plot of an old-fashioned thriller in which the good guys and the bad guys are sharply defined: the good guys always get stuck in terrible fixes, but they know what they’re doing and somehow emerge victorious as the story races to its climax.

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